At the latest fMC, Facebook gave some simple but important advice to brands wanting to get the most out of the goliath social network.
The most important thing for brands on Facebook is sincerity and authenticity. You have got to get your act together and know what you stand for […] if you don’t know the value you can’t share it.
The over-arching message was for brands to be authentic, honest, open and to “develop meaningful conversations that users might have with colleagues and families on Facebook.”
Andrew Bosworth, director of product engineering at Facebook said:
…the best way for brands to create these meaningful stories is through “richer content” and super considered, super beautiful media.
In it’s simplest form, the best way for brands to behave on Facebook is to act like a real person. Someone who users want to engage and communicate with. Find your brands identity and use it to tell a story.
Read the full article here.