100 million people now have Klout Scores. While this is an exciting metric for our team, I think it’s important to recognize the broader implications of this milestone. One hundred million people with Klout Scores means that there are 100 million voices effectively leveraging the social web to share their opinions, hopes and dreams and shaping the decisions of the billions of people now listening to them.
If you look back at the last 100 years of mass communication, you can begin to truly appreciate the implications of this diffusion of influence – from corporations and the media elite to the masses. Just this year we have seen this power play out in revolutions around the world fueled by individuals leveraging their influence on the social web to change history. Increasing numbers of people are finding their voices online and, as a result, we are now adding millions of influencers to our index every few days.
I have yet to truly decide for myself how much stock to place in my Klout score. However, I must say I do get a certain sense of satisfaction to see it increase so I suppose I have been slightly taken in by it; probably due to an innate sense of competitiveness and an intrinsic need to succeed/to find a qualitative value in what I do. Good old Maslow and his hierarchy of needs :)
We believe that every person who creates content online has influence. Our goal is to understand what they are influential about and who they are influencing. The technical challenge of collecting and analyzing this data every single day is staggering. However, knowing that we are helping discover the impact of every person in the world leaves us with no shortage of motivation.
The 100 million influencers that Klout recognizes come from across 10 networks including Facebook, Twitter, LinkedIn and Foursquare. In the coming months you will see Klout continue to add more networks. We intend to find influence wherever it exists. We also will be releasing some features to help these influencers better understand their Klout Scores, how they can be even more influential and the topics they have the biggest impact on. Giving influencers the tools they need to understand and maximize their influence is something we are very passionate about.
We love that the internet has enabled 100 million people to share their thoughts and opinions to shape the decisions of the world and we can’t wait to announce our growth to one billion influencers.