Retention patterns in social vs. casual games

Lifetime login intensity distribution graph

This article was written by Vostu co-founder and Chief Scientist Mario Schlosser and Chief Researcher Neil Molino. It compares retention patterns between Vostu’s city-building sim, MegaCity, and its recently-released real time soccer sim, Gol Mania.

Social and casual games need to learn from each other. Social games need to make it less burdensome for users to return: ease users back into the game instead of showing them the one hundred feature launches they missed while they were gone. Casual games need long-term investment opportunities for the user.

Read the full post here:  http://bit.ly/yEG79D

[via http://www.insidesocialgames.com]

Mini Matmian:

A great in-depth look at the advantages and disadvantages of casual games vs social games; and what they can learn from each other.



  1. matmiltd posted this
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