The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a far more complex experience to encourage not only a greater level of engagement but also broadcasting brand loyalty through social media channels.
The trend of gamification is set to rise: according to a recent report by Gartner, by 2015 “more than 50 percent of organizations that manage innovation processes will gamify those processes.” The same report predicted that gamification strategies for marketing and customer retention would become “as important as Facebook, eBay or Amazon.”
Whether gamification is indeed the future of marketing or whether we’ve already passed the peak of a fad, there’s no doubt that the gamification of everyday activities and objects can change people’s behavior, increase their loyalty, influence their purchasing habits, and encourage them to share their involvement with a particular brand. It will also help cultivate your communities by continuously bringing people back to engage with your content and with their peers.
So what are the characteristics of a successful gamified campaign? Read on…
- matmiltd posted this