Matmi’s 10 Favourite Social Media Tools

Being a digital agency and existing pretty much entirely online, social media is obviously important to us. We use it regularly not only for marketing/PR purposes but also to keep up to date with latest developments in the industry and chatting to our fellow digital peers.

So we thought we would share our 10 most used tools that help us manage the ever expanding social media world.

  1. Hootsuite ( - A fantastic tool (available as an online dashboard and an app) for managing Twitter, Facebook and linkedIn. There is also support for tumblr, YouTube and Flickr but the functionality is not quite there compared to it’s use of Twitter. Hootsuite is fantastic for scheduling posts, keeping an eye on multiple lists/streams and discovering content.
  2. Follow Friday Helper ( - This provides an at a glance view of who has been actively engaged with your Twitter content and who you have found most helpful that week. It’s an easy and simple way of seeing who you might want to thank or recommend on Twitter.
  3. ( - Just about everyone knows of this little URL shortener, but can be so much more. It is a great tool for tracking and analysing URL clicks. This can aid you with content performance indicators. It enables users to see which source (eg Facebook, LinkiedIn, direct) is most effective in engaging others. You can also analyse the times your content is viewed and adapt accordingly. 
  4. BufferApp ( - This clever app, which is installed as a browser plugin, makes it easier to share content found whilst on your daily surfing of the net to Twitter, LinkedIn and Facebook through just a few clicks. You can pick times for when this content will be shared. This allows the user to queue up as many articles as they like, knowing they will be spread out evenly across the day based on the timings they chose.
  5. Social Oomph ( - There are many things you can use Social Oomph for but one of the most useful functions is the automated DM’s. If you are finding keeping on top of new followers and trying to make sure you contact each one when they start following you, then this is the tool you need.
  6. Tweepi ( - Great for managing Twitter followers and followed lists. Enables users to clean up your following list with ease based on whatever criteria you deem important (e.g. Klout score, follwing back, regularity of tweets etc.). It can also be extremely useful for finding new and interesting people to follow.
  7. ( - Not so much a tool but more a social network of it’s own. However, I have included it for a couple of reasons. First, it is great for finding content and building specific content curated topics. Second, it allows you to easily share articles to twitter, facebook, linkedIn and tumblr. The posting to tumblr functionality is my favourite aspect. 
  8. Listorious (www.listorious) - A simple site that helps you find relevant lists for you/your industry.
  9. Google Alerts ( - Fantastic and easy way to track/find content based on keywords you set. You can use it to find articles relating to specific subjects or to keep an eye out on any mentions across the web of you/your company.
  10. ( - Not a fan of google alerts? Then maybe you’d prefer this site. You can set-up ‘’ topics based on keywords. will then crawl the web for articles relating to those topics. A great way of finding up to date and relevant content to share.

That’s it. Matmi’s favourite 10 social media tools. It’s by far not the be all and end all of tools out there but they are the ones we most regularly use. If you use a social media tool  you think is the best thing since sliced bread, let us know. 

Matmi’s Social Networks: Twitter Facebook LinkedIn /

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