2012: A Matmi Odyssey

2012 is closing in; as Matmi look forward to new and exciting projects for 2013, we’re taking a look at what has made the Matmi story special this year. 

Eating carrot cake with Warwick Davis is up there..then welcoming two new babies to the extended Matmi family (first christmas for Esme and Lily!), and some new faces; we have a new project manager (Ian) a new receptionist and social media assistant (Helen) and new developer (Tom) at matmi towers. There was some pretty crazy jet setting to San Francisco, Slovenia and more, and Jeff and Warwick’s talk at the Develop conference in Brighton was one to remember.. we have been pinball playing, going loopy at Alton Towers, breaking world records in big hairstyles, chanelling Zelda, getting closer to Nivea, turning 40…then there is Rollabear, who’s getting some finishing touches and ready to go live (whoop!)..finally a new website (thanks Rob, James and Nate - the most challenging project of the decade), deadlines and more deadlines, and some secret projects we STILL can’t mention (arrghhh!!) and finally, Jeff’s incredible appointment as a board member for Creative England. !

It’s been fun 2012, but we are all raring to go for 2013 now - with the amazing team of developers and designers we have inhouse who worked their pants off this year, we have high hopes for even bigger, more exciting projects in the new year and can’t wait to get started.

Meanwhile, mince pies, mulled wine, last minute christmas shopping and the big Christmas shindig on Friday night - christmas jumper themed - photos to follow (if they are fit to share)…

..and as a little christmas treat we have made ELF free on the app store  - enjoy !

Merry Christmas to you all and thanks for following - see you in 2013!

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Develop Conference 2012

Last week Jeff went down to a not-so- sunny Brighton for the Develop Conference 2012. Not only was he attending the conference, but he also gave a talk on the evolution of casual gaming and the rise of IPTV.

For those of you who don’t already know, Jeff had a special guest with him during his talk – Warwick Davis! Warwick joined Jeff on stage to talk about his upcoming app Pocket Warwick.  It has been a fantastic experience working alongside Warwick in producing the app, and his comedy/acting skills have really helped give the app that unique edge – keep an eye out for it hitting an app store near you very soon!

We would like to thank Warwick for participating in the talk and taking part in the panel – his opinions on the experience of working with Matmi to develop his app made for some interesting discussion! Also a big thanks to Warwick for taking part in this unusual stunt – it was great to see the shocked audience reaction most of whom were not expecting to see an international film star take the stage.   

Finally, a massive thank you to the other panellists, Volker Hirsch (Head of Games at Blackberry) and Mike Hawkyard (Chairman of Casual games at TIGA and New Business Director of 4T2) whose contributions helped make the panel a great success.

 Jeff’s talk focused on the convergence of media, potentially the biggest change the digital landscape has seen since the first smartphones appeared. The talk also touched on Matmi’s predictions for the future  of end user content - “content belongs to the user not the device” which is particularly relevant to us now due to the  imminent release of Rollabear which will be published across more devices than Matmi has ever attempted  before.

Jeff really enjoyed doing the talk – especially some of the slightly surreal questions from the audience at the end!  It was also really interesting for him to see the division of peoples’ opinions on the subject of IPTV, with some people believing IPTV will be a huge success, and others believing it won’t take off at all.

Some closing words from Jeff himself “ The rest of the conference was fantastic, jam packed, informative and really enjoyable-It was nice to see the Oliver twins who made Dizzy Games and hear their take on the industry, both now and in the future and it was great to meet the rest of the TIGA team. “ 

For more information…

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Develop Conference 2012

It’s a busy week for Jeff this week , today he’s heading down to Brighton for the Develop Conference . Not only is Jeff attending the conference he is also really looking forward to giving a talk tomorrow (Tuesday 10th, 10:20) on the evolution of casual gaming and the rise of IPTV, and let’s not forget that this will be no ordinary talk, this will be a talk with a very special twist…

For those of you lucky enough to be going to the conference why not pop along to Jeff’s talk and find out what this twist is.  Other than that it will be a whirlwind week of business meetings , and networking for Jeff. Keep an eye out for him if you’re down there!

Matmi keeps rollin’ on….

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San Francisco!


Matmi jet setters James and Jeff were invited to attend the San Francisco Gamification Summit by our friends from RedCritter last week – we would like say a BIG thanks to Mike and Erika for looking after them and making it all possible, it was a great opportunity for Matmi to meet some of the big players in digital and do some serious Stateside networking with Sega, Unity and Microsoft.

The team at RedCritter invited Jeff to speak at the GSummit 2012, to discuss his thoughts and experiences with their brilliant gamified project management tool. We have been using RedCritter with great success internally for some time (see blog post) – so it was great to finally put faces to names and meet the guys who are behind this software, as well as checking out their newest ideas and meeting some great other companies and people in the industry.

Here are a few words from the big cheese himself about his State side experience:

“James and I really enjoyed our trip to San Francisco. It felt like a place of great opportunity, and it was brilliant to meet some of the brands we have always admired.

We loved visiting the SEGA offices, it was fantastic to meet the Sonic & Monkey ball team in person, we look forward to working with them soon. We also visited Unity3D headquarters and I’d like to thank Tracy who has been helping us with our latest projects; they seemed pretty impressed with what we had to show them and its been a great pleasure to work together. If you don’t use Unity3D to make games yet - you should!

The Gamification Summit was fab – there are some brilliant new companies and products entering the digital space. The USA seem to be leading the way in gamification; we met Bunchball, Big Door, Badgeville, Gabe Zichermann (author of “Gamification by Design) along with the head of start up’s at Microsoft who was really excited by the Red Critter software, as well as the work Matmi has produced. Amazing!

We bumped into the famed US rapper Chamionillaire, who has been working with Big Door, and offered to make him a Matmi game, watch this space…

I’d like to say a big thanks to everyone we met with over in San Francisco I hope this is the first of many trips, and the beginning of some great new creative partnerships!”

Jeff Coghlan, CEO


Finally, next week Jeff is speaking at the Develop Conference in Brighton; we are really excited about this and hope to make it a talk with a bit of a twist…