Matmi join the Creative England Board

For those who have not heard of Creative England:

We are a national agency that invests in and supports ideas, talent and businesses in film, TV, games and digital media. They aim to grow the brightest, the best, and those with the most promise so that individuals and businesses can achieve their full creative and commercial potential. We help identify future opportunities to grow the economy and generate jobs. 

With offices in Salford, Birmingham, Bristol, Leeds, Nottingham and Elstree, we are a national agency with strong local and regional links.

It is a fantastic idea and Jeff (Matmi MD) is lucky enough and honoured to be part of the Creative England board.

Creative England’s Chief Executive, Caroline Norbury, said: “Jeff joins us at a particularly exciting time. The worlds of film, television and digital media are converging at an ever greater pace, opening up hitherto unforeseen opportunities for innovative digital companies to grow. It is fantastic for us to have someone with Jeff’s experience on the board so that we can shape our support to offer these SMEs the help they need to realise their creative ambitions.”

For more information on the team and the type of funding/support on offer, visit the Creative England website and look out for upcoming events.

Gamification within TV and the Media

Gamification or game dynamics is being more and more widely used as a viable marketing tool, which encourages customer engagement, customer loyalty and brand awareness. Gamification has expanded into the world of television and news media, with all kinds of media outlets such as TV shows and newspapers using it to track, engage with and ultimately retain their audiences.

Below are 4 examples of the successful use of Gamification within TV and the Media:

1.    The Bank Job – The new popular channel 4 show gives viewers the opportunity to play along live on their website whilst the show is on television. This no doubt enhances their viewing experience through participation and it also encourages viewer loyalty as audiences are encouraged to come back to the site again and again, to keep playing and those with the highest score earn the reward of the chance of appearing on the show. The addition of the game dynamics to the website makes the process of applying to appear on the show much more exciting than it would be filling in the standard application form. The site has been incredibly successful with  over 2 million game plays in its first month, and one keen viewer racked up 500 plays in one week!

2.    Daily Mail Reward Scheme – As part of these scheme Daily Mail readers are encouraged to purchase the Daily Mail on Saturday and Sunday every weekend. In the newspapers readers will be able to obtain a special code, which they can go online to the Daily Mail website and redeem for points.  These points can be collected each week and when a certain number of points is reached readers can then redeem these points for rewards including high street vouchers, cinema tickets and DVDs. There is no denying that this scheme enhances reader loyalty as readers are actively encouraged to purchase the paper week on week , and in addition to this by going online to redeem the points the number of hits on the Daily Mail website is also increased.

3.   Total Wipeout - Similar to The Bank Job , BBC show Total Wipeout’s website encourages  viewers to play an online version of the assault course on the TV  show in order to apply  to take part in the show. The viewers that complete the online course in the shortest time are then invited to the further stages of application process.  Once again the using gamifcation  as part of the application process enhances the experience and encourages loyalty from viewers who wish to take part in the show as they put their heart and souls into trying to get the fastest time!

4.       The Million Pound Drop - Another example of Gamifcation being put to good use is that of the Million Pound Drop. The show invites viewers to play along with the live show, answering the same questions that the contestants on the show are therefore engaging viewers more and enhancing their viewing experience. In addition to this the most successful viewers that play along online are offered the chance to be a contestant on the following weeks show. This creates loyalty for both the show and the website as viewers continue to play along every week in order to try and gain the highest score.

Contact Matmi to spruce up your next project.

A Gamification Post Bundle

So it’s Friday, the sun has gone and I was struggling for inspiration for a post. Then I remembered some advice I read a while back. If you are stumped for inspiration, dig up some of your old posts and do a topic bundle. So that is where we find ourselves today. I have gathered together some of the musings we have done on Gamification and put them into one post. Enjoy!

1) Merit Badges: How Salesforce Motivates a Workforce 

We are no strangers to the gamifying of the work place and a company called Rypple have come up with one solution for motivating your workforce through adding a a layer of game dynamics. 

2) The future of the city: Crowd sourcing and Gamification

Here we looked at the possibility of using crowd sourcing and gamification in urban design. It’s an interesting theory and one worth a read. Although, as I mentioned in the post, if my experiences of SimCity are anything to go by, we would have quite an urban mess on our hands.

3) Will the Homes of the Future be Gamified?

The spark that ignited this post was a Channel 4 show about the home of the future. It plopped a family into a make-shift imagined futuristic home which included gamified aspects such as a bin that chastised them for not recycling. 

4) RedCritter Tracker: Motivation by Gamification

Here we give you an insight into our own experiences with using Gamification to motivate and reward fellow Matmians. Sounds kind of Big Brother-ish but that is not actually the case. The software is a project management tool, specifically designed to work with software development teams using the SCRUM methodology. 

5) Gamification of Educuation

The use of Gamification techniques within education is not on the horizon…it is already here. 6 months ago I highlighted the fact that the work teachers have been doing in classrooms across the globe for many years could easily be seen as a form of non-digital Gamification. 

I mention this now because an article on caught my attention. It was about a company in Singapore who have developed an educational application that takes advantage of gamification techniques and mobile technology.

6) Gamify your site!

And why do I want to do that?” I hear you cry. To engage visitors with your website for longer, acquire more customers and raving fans, and ultimately improve your profits. How does that sound? Really good – assuming you know what gamification is – so let’s start there.

This is by no means an exhaustive list of all the posts where we have mused on the subject of Gamification. If you are still interested in reading more, you can find all the posts here.


Magic Across Media…

Phone: (+44)01625 560771

Twitter: @matmi



Will the Homes of the Future be Gamified?

Here we are again, discussing the buzzword of 2011/2012; Gamification. It has rapidly gained acceptance, seeping into the consciousness of the digital media industry and it is now making noise on broadcast TV.  

There is a new reality TV show on Channel 4 called ‘Home of the Future’ where they ask an average family to experience what it might be like to live in the future, filling their home from top-to-bottom with futuristic technology and gadgets.
Continue reading : Via

More on how Apple TV revolution will be televised: “Appified TV”

Two new reports Wednesday added to speculation about how Apple Inc. might seek to revolutionize the television this year. … Piper Jaffrey analyst Gene Munster, who has been predicting Apple’s entry into the TV market since 2009, laid out three broad scenarios on how it could do that.

In one, users would buy and hook up a device to their existing TV, which doesn’t seem like that much of a revolution since Tivo and Google TV already have a similar setup. But Munster calls this the ‘easiest and most likely option.’

The second involves Apple (NASDAQ:AAPL) offering access to live TV from network channels combined with some other Web-based video services, ‘appifying’ the TV for content providers. The third has Apple offering monthly subscriptions to live TV packages with content from content providers.   

Read the full article here:

Umami for iPad Knows What’s on Your TV

Billed as a “TV Companion” by its developer, Umami for iPad is a entertainment app that knows what show you’re watching. Umami uses your TV’s audio to sync to programs aired on major networks and basic cable within the last week. Viewers can also simply type in a show to receive a customized program filled with bios, news, photos, and other information about the show they are watching.

Umami is synchronous, which means its content changes depending on what you’re watching. The app works whether the TV broadcast is live or on a DVR. Umami creates a home page for each show that links to IMDB, Wikipedia, Google, Facebook, and Twitter.

Umami is free to download from the App store and doesn’t require users to sign up for an account. To use Umami, just open it near your television; the app does the rest. Hint: if Umami isn’t finding your program, try closing the app and opening it again. Although the TV’s volume needs to be on, it doesn’t need to be blaring; Umami actually correctly detected the right program from another room.