Adobe Dives Into Facebook Ad Buying With Efficient Frontier Purchase


Adobe is taking the plunge into ad buying with the pending purchase of Efficient Frontier, a company best known for helping marketers negotiate advertising on Facebook.

The acquisition will add new services to Adobe’s Digital Marketing Suite, which includes web analytics and web optimization tools for marketers.

Terms of the deal were not disclosed.

The purchase will give Adobe more of a foothold in ad buying on Facebook. Adobe currently lets marketers buy ads on Facebook via its Adobe Search Center+ paid search management tool.

The deal follows Adobe’s $1.8 billion purchase of Omniture, a maker of web traffic measurement software, in 2009. Such measurement tools let publishers using Adobe’s software quantify the number of people who visit their sites in order to better negotiate ad rates.

Founded in 2002, Efficient Frontier manages more than $1 billion in marketing spending on behalf of its clients, which include Travelodge, and Discover Financial Services.

Image courtesy of Flickr, bytecrc


Via - New Digital Media

To stay on top of the ever-changing advertising landscape, john st. has opened the world’s first cat video division. With production, filming and seeding all in-house. Ask yourself, what can cat videos do for your business?  

It’s the future! :)


►Mini Matmian:
Couldn’t resist sharing this. Made me chuckle :)

►Mini Matmian:

Couldn’t resist sharing this. Made me chuckle :)

Adobe Reader App Lands On iPhone and iPad

Adobe Reader App Lands On iPhone and iPad

Adobe is porting the Adobe Reader software experience over to Apple mobile devices Monday with the release of Adobe Reader for iOS.

Adobe Reader for iOS will enable users to view, access, interact with, share and print PDF files wirelessly (via AirPrint) from their iPhone, iPod Touch or iPad.

“Now you can quickly and efficiently view the widest range of PDF file type — including PDF Portfolios, password-protected PDF documents and Adobe LiveCycle rights-managed PDF files,” explains Anuj Gupta, Adobe project manager.

Once installed, you can use the app [iTunes link] to open PDF files from any other application, including email, that supports the “Open In…” action. You also can read text annotations, search text, zoom in on text or images, navigate large documents via thumbnails and copy text to the clipboard.

This marks Adobe’s first official version of Reader for iOS devices. The app works with iOS 4.2.5 and later versions. Adobe Reader for Android was released in May 2010. The company is releasing version 10.1 Monday to keep the two apps on par with each other.

►Mini Matmian:

Sure this will please a few Apple mobile users. About time too.

HTML5 and CSS3 - Adobe - The Expressive Web - Beta

Via - HTML and CSS Web Design

The Expressive Web is an Adobe-curated resource website for the advocacy, support, and advancement of HTML5 and CSS3 web development.

►Mini Matmian:

Some pretty cool stuff showcased here. Check it out.

Show original

Adobe Edge Icon

The Adobe Edge Preview is billed as a product of Adobe Labs, and that’s apt. At this stage, everything about it feels experimental (and not always effective). Still, I know of no other tool that can do what Edge can, and the fact that even Adobe struggles to do it successfully is testament to the scope of the problem Edge is trying to tackle.

Even once it matures, however, Edge’s approach won’t be for everyone. Some developers will object to using Adobe’s proprietary JavaScript libraries, while others will prefer to have more direct control over animations at the code level. Edge is probably too bulky a tool if all you want is to dress up corporate Web pages with fancy effects. On the other hand, it could be an effective way to deliver banner ads, infographics, how-to demos, and other canned animations without the need for browser plug-ins—provided, that is, Adobe can provide a richer tool set and overcome some of Edge’s current performance problems.

Editor’s Note: This article is reprinted from InfoWorld. For more IT news, subscribe to the InfoWorld Daily newsletter.

►Mini Matmian’s comments (^SL):

First off, I hold my hands up and say I’m in no way an AS3/Flash expert nor do I have a great deal of experience with Javascript coding and HTML. Although, even with my limited knowledge I had fun playing with Adobe’s beta ‘Edge’ software. The UI is a tad clunky and does have an obvious resemblence to Flash’s UI in alot of ways (which, I guess, is a plus if your used to working in Flash) and like any beta, it did crash quite a bit.

However,  if I could create something that would just about pass as an animated canvas calling on jQuery libraries (with little to no coding), then I can see how Edge might become a useful part of a developers work-flow in the future.

Like the article said, it’s probably not the type of software an experienced coder would use but for someone starting out, I can see it being a time saver and maybe a stepping stone onto learning to code independent of the Edge UI.

It’s at least worth checking out Adobe’s preview samples of what can be created in Edge. 

Adobe MAX sneak peek: Blitting for

Flash gaming across screens 

Via - New Digital Media

Blitting is a technique that allows you to rapidly draw bitmaps to a screen. This is one of the oldest techniques for displaying graphics on a screen and was used heavily in the 8bit and 16bit video game days. Even though this is an old technique, it doesn’t mean blitting still doesn’t apply to modern Flash development. Bitmap manipulation is incredibly fast in Flash and can be used to scroll large images, make games, or perform generative art. By harnessing the power of the Bitmap and BitmapData classes in the Flash Player, you can achieve incredible run time compositing.


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