With the deadline for the Social Buzz Awards approaching, more judges have been announced to the high profile judging panel - including Microsoft’s director of search.
Dave Coplin, the director of search UK at Microsoft (pictured), and Jeff Coghlan, MD at Matmi, have just signed up for this year’s judging panel to join the likes of Alastair Cox, EMEA team leader at Google Creative Services,Chris Jones, social media manager at BBC, Colin Gilchrist, social media strategy planning and training director at Digital Face, Paul Febretti, director of digital strategy at Origin Creative, Phil Adams, planning director at Blonde Digital, and Zoe Macerlean, social media manager at Tesco.com.
Social Buzz Awards aim to celebrate and reward the best in social media communications in the UK. The social media awards recognise the individuals, companies and organisations who are transforming the use of online to communicate in new and innovative ways.
However, the entry deadline of Friday 12 August is approaching fast. To enter or for more information, visit socialbuzzawards.com
You can now listen to the first Social Buzz Awards podcast, which went live earlier this week. Craig McGill is joined by 10 Yetis account director Rich Leigh, Ketchum Pleon digital strategist Kate Matlock and Digital Mud strategist Murray Cox to chat about what makes good social media; was the Old Spice campaign a real victory for social media; and will companies ever get social media policies in place… or is this a utopian dream?
► Note from Matmi’s MD Jeff Coghlan:
I thought I’d pop on over to Matmi’s Musings blog, shuffle up alongside the Mini Matmian and post my 2 cents.
First off, I’d like to say thank you to the guys organising the Social Buzz awards for inviting me to judge this year and to say what an honour it is to be in such esteemed company.
The first Social Buzz Awards podcast was a fantastic listen and I am proud to be part of the first event for these awards. Long may they continue.
Social media and the incorporation of it within digital (and non-digital) campaigns is becoming more and more essential. Companies are finding new and innovative ways to utilise this medium and it’s paying off.
Although it feels like social media has been around forever, it is still a relatively new online space; one that is still evolving. New start-ups continue to appear hoping to take advantage of the vast communities using the internet to communicate. Like all things, some don’t quite succeed and some thrive.
Empire Avenue is a great example of a group who have taken social media in a new direction and combined it with ‘gamification’. It’s still finding it’s feet and is in no way a perfect system…yet. The developers of this network are constantly tweaking it and listening to the feedback from their community. This is the only way to succeed and from what I’ve seen so far, they will carve themselves out a nice little empire of their own in the social media universe. That’s all I’ll say on that site, I’ll leave my Mini Matmian to take you on a trip through the site based on his own experience.
It’s great to see the creation of the Social Buzz awards and the way they will highlight some of the fantastic and inventive ways companies are using social media. I look forward to meeting my fellow judges and delving into the awards submissions. It should be a fantastic event.