Gamification for Social Good? Surely not…

A new mobile app called FavorTreeis harnessing the competitive energy that makes online games like FarmVille successful and using it to fortify real-life communities.

FavorTree, which opened for pre-registration today, rewards users for sharing goods and services with their neighbors. Each time users do favors for their neighbors — like lending textbooks, giving rides to the airport, or helping with chores — their virtual “trees” gain fruit.

“Similar to Farmville, the more you help, the more your virtual tree grows,” says co-founder Micki Krimmel. “And the rewards extend beyond the virtual. Every time you help a neighbor, you are strengthening your local community.”

via http://www.forbes.com

Mini Matmi ►

A very interesting concept. We are fascinated to see how effective it becomes. 

Read more.