LEGO “Life of George” - An augmented Reality LEGO App

Introducing LEGO® Life of George: the world’s first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch.

See more at: http://george.lego.com/

►Mini Matmian:

Lego just got more awesome! :)



Celebrating Nivea’s centenary

Mementos of Closeness InGame

There’s nothing old and wrinkly about this competition game release for Nivea!

Taking the brand’s “Feeling closer” theme, we developed a concept around mementos – objects with emotional value that we often associate with friends, places and good times. “Mementos of Closeness” is the result – a 5-level game set in various locations around the UK featuring short, fun Nivea advertising clips that subtlely reinforce the brand’s presence during play.

Players need to collect at least 10 mementos in each level to progress – everything from gas stoves and powder puffs to rubber ducks and guitars! You may find the odd Nivea product lurking in the scenery too… (we figured that was OK; it’s their game after all).

Nivea sponsors ITV’s “This Morning” show which is our 3rd encounter with the broadcaster (“Colour of Money” and “I’m a Celebrity, Get Me Out Of Here!”). People are going to start talking soon…..

Talking of which: “Mementos of Closeness” is a competition game and closes on 30th November so get on there and get playing! You can win an exclusive tour of the “This Morning” studio or one of 50 Nivea goodie bags – which has got to be good on the run up to Christmas (ugh, sorry, did I really just say that word?)

Anyway! Over to you and if you like the game, don’t forget to pass it on to your friends through Facebook and twitter. Big thanks to the guys at Nivea and ITV – and good luck to all players! The marvellous Matmians can’t enter the competition – which is a shame for our girlfriends but good news for you.

Enjoy, Stewart.



From dental health to ironing boards

Play Iron Out

We think Philips is convinced of the power of viral games – with the stunning success of “Brilliant Brushers” (2009) and this year’s sequel “Cosmic Clean”, the Sonicare brand of toothbrushes has netted 18 million plus plays, making it one of Matmi’s most successful client releases.

Transferring the same treatment to home appliances made perfect sense to us and Philip’s advertising agency, WDMP, so the dynamic agency duo return to revolutionise the market in steam irons. Any why ever not?!

Aimed at 25 – 55 female audience, Philip’s PerfectCare iron range is designed to make one of life’s more tedious jobs hassle-free. A single setting will take care of every type of garment because instead of using the heat of the sole plate, it’s the volume of steam from the iron that does all the hard work.

Basing our concept on ironing that’s now hassle-free, we created the ”Iron Out” game for players to steam their way through life’s niggles. In the 3 level racing game, players negotiate their PerfectCare iron around hazards such as traffic wardens, trainers and teddies (the ones on the floor that you trip over….), jumping over baskets of washing to steam them instantly into a tidy pile of ironing, and collecting power-ups en route. The 1950’s style rather jolly music completes the scene of domestic harmony.

At the end of the game, players can post scores and enter to win a £1000 spa break – and a PerfectCare iron, of course – showcased on the Philip’s PerfectCare microsite.

“Iron Out” is only just ironed out, so we’re watching carefully for initial indicators of performance. Why don’t you take a look for yourself and let us know what you think?



Philip’s toothbrushes go for the Cosmic Clean!

Play Cosmic Clean

We’re used to surprising other people with the player stats for our releases, but it’s not often that we knock ourselves out.

Released in 2009, “Brilliant Brushers” is one of our simplest games, but has been a jaw-dropping success. Aimed at 4 – 11 year olds and their parents with a dental hygiene message wrapped up in a fun way, it has had over 18 million plays lasting almost 7 minutes each on average. Wow! That is simply breath-taking.

Created for Philips to promote its Sonicare range of toothbrushes for kids, “Brilliant Brushers” now has a sequel in this year’s release of “Cosmic Clean”. Featuring our hero of the pearly whites, Sonic Simon, and his sidekick Sonic Sophie, the daring dental duo take off for a 3 level game to spread good dental hygiene habits throughout the cosmos. The aliens of the Moons of Molar, Planet Plaque and Comet Canine are in for a toothy treat!

In all seriousness though, fun and simplicity are not to be sneezed at as successful game mechanics. And if Matmi helps spread the word about good dental hygiene for a few million kids and parents around the globe, we can live with that.

Game on! Stewart.



Floury fun at Genesis Crafty

Knead For Speed Game

Northern Ireland’s favourite craft baker, Genesis Crafty, has been expanding into the UK in the last year, striking major deals for its glorious breads and cakes with Waitrose, Tesco and Sainsbury’s. Already a social media savvy brand, they asked Matmi and their advertising agency Brandhouse, to create an advergame to help ‘spread the word’ in the UK.

We were delighted to oblige – especially when we realised that the 6 brother bakers and the brand were almost as quirky as Matmi. Having immortalised themselves as stickmen bakers, it was a joy to place the baking brothers in a frenetic flurry of floury fun gaming, stretching players’ baking (and multi-tasking) skills to the max!

Knead for Speed” is a bake-off of epic proportions where quality is key – just as at Genesis Crafty itself. Leaving the dough for too long, missing a step or forgetting to take cakes out of the oven makes sorry spoils that eat into players’ scores. But baking the right number of cakes and breads perfectly in each level accumulates a well raised result!

Players can post the scores they’re proud of to the global leaderboard – or challenge friends through Facebook and create their very own high score table. The game can be shared over twitter too, and the top scoring Bread Heads can even send a gift or redeem a voucher to buy Genesis Crafty’s gorgeous goods.

So will you use your loaf or become a gluten for punishment? (And we’ve got plenty more bread-based puns on hand, so I suggest you leave now while the going’s good!)

Have bagels of fun, Stewart.



Cosmic Log - Gamers solve molecular puzzle that baffled scientists

Via Scoop.it - New Digital Media



Video-game players have solved a molecular puzzle that stumped scientists for years, and those scientists say the accomplishment could point the way to crowdsourced cures for AIDS and other diseases. “This is one small piece of the puzzle in being able to help with AIDS,” Firas Khatib, a biochemist at the University of Washington, told me. Khatib is the lead author of a research paper on the project, published today by Nature Structural & Molecular Biology.


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Branded game of the week: Genesis Crafty - Cream Blog

Via Scoop.it - Branded Entertainment and Digital Marketing



"If you last week’s offering from Berghaus was tricky, then nothing will prepare you for this brilliantly frustrating Facebook game from Genesis Crafty."  

How does the brand fit? 

"Genesis Crafty is strong on its friendly, quirky image, not a million miles away from Innocent drinks, and this is perfectly complemented by the fun, childlike images in the game. "


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