Google Nexus Tablet - To buy or not to buy?

With the recent rumours surrounding Apple’s iPad mini along with the Kindle Fire HD release in the UK, we thought we would take a quick look at the other main competitor in the mini-tablet market….the Google Nexus.  

Google’s unfortunate crash in the market place, relating largely to drops in banner advertising revenue (read this for an alternative to ineffectual banner ads), means their tablet division has taken on an added importance to the company. The question is, will the Nexus go the way of the HP TouchPad or can it challenge Amazon and Apple for mini-tablet supremacy?

The whole Matmi team have had a play on the tablet, testing Matmi’s latest apps. Tom even went out and bought one for himself the day after he saw Matmi’s. So the following review is based upon our own real world experience with the Nexus tablet.


Browsing the internet and running apps is as smooth as the hands of the fairy liquid lady, with the quad-core Tegra 3 processor handling the load easily.

The smaller screen size does have some obvious limitations, especially for people like me with eye sight no better than a short sighted bat. However, like most tablets, the zoom function works seamlessly to solve any visual deficiencies. The touchscreen is very responsive (as you’d expect) making it easy to navigate the system or control any app you may be running.

Price vs Quality

At under £200 (£194 for the 16 GB version) you might expect some corners to be cut regarding build quality. This is not the case with the Nexus. It has a nice solid feel to it and the round corners do make a difference when cradled in your hand for hours at a time. The hardware is top notch, displaying no stutters or slow response times running the Android jelly Bean platform.

Get your gaming on!

Games, games and more games. Mobile gaming is massive and an obvious interest to Matmi with the release of Pocket Warwick on the 25th October, along with the upcoming Rollabear and Monster Pinball HD apps. The Nexus tablet has been a joy to play games on. The smaller, hand-held sized device feels just right in your hands, almost akin to holding a PS Vita.

The 7 inch screen is crisp, bright and displays games rich colours extremely well. Tom he has lost many hours at home to gaming on the Nexus with a particular favourite of his recently being Triple town (Jeff: Rollabear looks absolutely stonkingly beautiful on the Nexus).

HTML5 gaming

Yet to really establish a strong foothold in the online gaming world, HTML5 can still cause divisions amongst developers. That being said, we have run our own HTML5 game we did for Nivea through its’ paces on the device along with Tom’s little side project Ricochet. Both ran smoothly with no noticeable lag. Being able to play games within the tablets browser, and full screen them, is a fantastic ability and may yet see HTML5 rise in popularity as a games developing platform.


In short, we love the Nexus. It’s powerful enough to run even the most resource intensive apps, perfectly sized for lengthy gaming sessions, tears up the internet with smooth browsing, responsive touch screen, great OS in Jelly Bean and just looks so darn pretty.

Would we recommend you buy one? Yes. If only to enjoy Pocket Warwick, Rollabear, Monster Pinball HD and all our other apps in wonderful 7-inch glory.

For more information on what Matmi can do for your digital design needs:

PHONE: 01625 560771






The Norwegian Tax Administration and the State Educational Loan Fund have declared that Google Analytics is not in accordance with the law. They justify themselves by referring to a 2008 European Directive that demonstrates once again the ignorance of Eurocrats. Google will have to deeply alter its popular product in the coming weeks if it wants to keep its doors open to Norwegian developers.

According to the European Parliament, IP addresses are personal data.

The objective of the proposal was to limit the collection of IP addresses by search engines in order to reduce targeted advertising. As Google and others use an ad tracking cookie, it was both a useless and naive Directive.

» via TechCrunch

Is Google+ A Failure? [Infographic]

Scooped - - New Digital Media

So where is Google+ really headed? Is it a success, or is it a failure? Statistics usually tell a pretty accurate story; however, with Google+ it’s kind of hard to establish an opinion. It’s on the edge of both, and I could call it either one actually. The service is growing, but maybe not at the rate that Pinterest is. But at any time this could change, depending on what gets implemented and how they decide to play their cards. It is a new service that I know a lot of people are still acclimating themselves to. Just because Pinterest is gaining users faster than any socialnetworking service ever before doesn’t mean that comparing it to Google+ (since they have pretty much the same amount of pageviews now) makes the latter a failure.

See on

Google: Growing Too Big for a Conscience

New Digital Media

Google came up with “Don’t be evil” in 2000, but recently the company, now with $38 billion in revenue, has had to counter complaints that it invaded consumer privacy.


Privacy Concerns Prompt Google To Promise A “Do-Not-Track” Browser Button - New Digital Media

Concerned about a constant tail from Google as you browse about the wide world web? Many consumers don’t like being followed and their Internet history subsequently being used to target them with ads, prompting Google to vow it will embed a “do-not-track” button in its browser.  

Bloomberg says Google is joining with other Web companies to support the anti-tracking initiative, according to an e-mailed statement.  

"We’re pleased to join a broad industry agreement to respect the ‘do-not-track’ header in a consistent and meaningful way that offers users choice and clearly explained browser controls," Google Senior Vice President of Advertising Susan Wojcicki said in the statement.

The Power of Google [infographic] is pretty self explanatory. Right? If you said yes, there’s a good chance you’re not using Google to its full potential.  

See the full infogrpahic here: Via

Google announces 3.7m Android activations over the Christmas weekend


Google’s head of Android Andy Rubin has announced that over the Christmas weekend, the search giant saw 3.7 million Android activations, following the recent declaration that the open-source mobile platform had topped 700,000 activations a day.

The festive statistic was posted on Google+ by Rubin: “There were 3.7M Android activations on 12/24 and 12/25. Congrats team-Android!”

Screen Shot 2011 12 28 at 07.25.37 520x116 Google announces 3.7m Android activations over the Christmas weekend

Google has seen impressive growth of its Android platform over the past 16 months, rising from 200,000 activations a day in August 2010, hitting 500,000 activations in June and posting 700,000 activations on December 21. Whilst the figures don’t show whether Android is getting a new user, many people upgrade or buy a second device, adding to the search giant’s count.

Read more here