Microsoft Touts the Kinect Effect as Part of Global Holiday Ad Campaign

Via Scoop.it - New Digital Media


On Nov. 4, 2010, Microsoft launched Kinect worldwide. A year later, a new Microsoft commercial, above, showcases the ‘Kinect Effect,’ showing how its motion-controlled gaming device has evolved into a product with much broader potential social impact.

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Kinect TV And Sesame Street Hack The Next Generation Of TV

Via Scoop.it - New Digital Media

Xbox Kinect TV plans to bring interactive, immersive experiences to live action television and children’s books with the help of National Geographic and Sesame Street’s Workshop.  

Xbox is unveiling a sharp idea for the next generation of television: interactive, live-action content, produced in partnership Sesame Workshop and National Geographic. Downloadable, linear episodes run like a normal television show but give children opportunities to play simple games with familiar characters and don virtual costumes that mold to their bodies and play around with the show’s environment. A series of interactive children’s books is also in the works. Dubbed “Project Columbia,” they allows burgeoning readers to explore the otherwise static world of a picture books with games, sounds, and augmented reality.
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