Recent developments and the future of Gamification

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Gamification has become the digital industry buzz word of 2012, and as this year draws to a close we take a look at the recent developments in this area and what’s in store for 2013.

 Gamification has been ranked at number 4 in the Top Digital Marketing trends of 2012, however according to Gamification Co , the phenomenon has seen a slight dip in its popularity due to over inflation from hype and expectations. Due this over inflation and hype many people think that simply adding game elements to something will automatically increase brand engagement and brand loyalty for the end user. However this is not the case and to ensure that Gamification doesn’t lose its mass appeal and popularity in 2013 developers need to take on board certain points . To read more about these points visit http://bit.ly/ZfQ1aS

 

Despite this slight dip in popularity Gamification is being adopted by a number of industries that you wouldn’t normally associate games with, for example health and fashion. Matmi have been one of the largest supporters for what gamified products can do for brands and other walks of life. To take one example, in healthcare Gamification can aid the administration of medication and even encourage people to exercise and eat healthily.

 We are currently working on a project for one of the largest universities in the country developing an education platform incorporating many aspects of the gamification theory. Using games in education to aid learning is nothing new. It is well documented that they can help children develop a positive attitude towards learning and improve attention spans. Matmi are transferring these benefits into the digital space allowing both educator, parent and pupil to be involved in not only the learning process but also track the pupils progress. E-learning software has a long way to come to truly meet its potential and Matmi hope to start to take it to the next level (*ding* 10 points).

As for the future, research suggests that by 2015 50% of organizations will gamify their innovation processes, it has also been suggested that Gamification will become an integrated part of businesses rather than a separate entity. It will impact almost every industry and every consumer segment that exists today. Mobile platform Gamification is expected to increase 90% by 2017 with the whole Gamification market being worth $3.6 billion in total. Perhaps because of this research has shown that demand for employees with Gamification skills and knowledge has shot up by 293% from 2011. In 2012 a number of major brands integrated Gamification into their marketing strategies including MTV, Nike and Expedia.

 Gamification may have seen a dip in popularity recently but we can safely say that it will continue to be a key area to consider for those in the digital industry in 2013. 

 Want to know more ? Check out Matmi CEO Jeff speaking on the Gamification Co Webshow… http://bit.ly/SR6rEl or contact us on:

 

PHONE: 01625 560771

EMAIL: info@matmi.com

Web: http://ww.matmi.com 

Twitterhttp://www.twitter.com/Matmi

Facebookhttp://www.facebook.com/Matmi.



To HTML5 or not to HTML5, that is the mobile question

Mark Zuckerberg opened up recently about HTML5 and the difficulties that Facebook has faced in developing mobile apps. In a quote heard round the world, Zuckerberg called HTML5 “one of the biggest strategic mistakes we made.” Those are pretty strong words from the CEO of the most influential company in the mobile market today.

Facebook is experiencing slower performance with HTML5
compared to native apps on mobile devices and the diversity of mobile browsers, which leads to confusion among web hosting developers over which parts of the programming they can use—hence, the appeal of native apps.

A native app doesn’t need an internet connection to run; it’s much faster than loading an HTML5 web app; and, because native apps run directly from the phone, they have easier access to the microphone and camera, making them more capable than HTML5-based web apps.

Before you take Mark Zuckerberg’s HTML5 bashing as evidence that web apps are dead, remember that there are plenty of reasons why developers still like web apps in some circumstances….

See on webdesignerdepot.com

Matmi ►

HTML5 is still a baby, lacking in some core functionality, but I beleive it has a bright future. Native vs. Web app is a debate set to continue for some time. Atleast until HTML5 becomes a more settled, standardised language with improved functions, particularly relating to sound operations.





Introducing the biggest little celebrity on the planet…

Matmi are very excited to announce the launch of PocketWARWICK, the brand new app for international actor and all round good guy Warwick Davis. 

Matmi were approached by technology investors Offficial, who are producers of the app, and Warwick Davis to develop Pocket Warwick. Working alongside Warwick and Offficial over the 7 month development time was incredible, providing more laughs than any other project. 

Warwick loves his gadgets and saw PocketWARWICK as a perfect extension to his onscreen persona, allowing his creativity to flourish. The aim of the app is to give his fans a brand new, unique way of interacting with him; and having fun while doing so.  It is a great showcase for bridging the gap between celebrities and gaming. 

Within the first 3 DAYS, PocketWARWICK had reached number 14 in the iPhone free games chart and number 1 role playing game. 

Matmi are exactly the kind of company I enjoy working with, Jeff and his team are so creative. Whilst making ‘Pocket Warwick’, I’d call up Jeff and say, “I’ve got a great idea”, and he’d say, “Yes, and here are three more ideas”. It was so amazing to see all of those new ideas incorporated in the next beta version of the game only a day or two later. I was so impressed by the way Matmi work, that I went straight back to them for my next project, an autograph and collectables website for my company, The Signature Shop. – Warwick Davis 

Have your very own Warwick in your pocket!

 

Warwick Davis fans can get closer to their favourite celeb than ever before with this new free-to-play app. Combining elements of The Sims and Tamigotchi, PocketWARWICK features the star himself -feed him, tickle him, dress him as frog, take him to auditions, send him to the Gym – whatever it takes to keep him happy. Be part of and help him along his journey from Z-list to A-list celebrity status. At launch, the game will contain 100s of tasks to take part in with more added over time. 


Development 

The Matmi team worked very closely with Warwick to ensure his personality and unique sense of humour was accurately conveyed via the games AI system- over the months of development he visited and chatted to the team constantly about how his character would react to certain events, his favourite foods (chocolate biscuits!) likes and dislikes – so we feel we have digitally captured his characteristics to a tee.

This is Matmi’s first Freemium based app with a bespoke integrated shop and asset bundle system.

This system enables us to keep adding to the app new elements, updates, novelties, costumes and auditions – it’s a perfect way to keep a user engaged on top of keeping the game fresh and up to date. 

The app was created using Unity 3D, a development engine that Matmi has been working closely with for some years (we were one of the first games company to publish on android).

Unity is free to download, has a fantastic following and allows a developer to simply and easily port a game to multiple platforms – we are huge fans.

 As PocketWarwick is the first game that Offficial have produced we were entering the unknown somewhat when we started the project. Matmi have managed our expectations and offered advice guidance throughout which has led to a successful relationship from our perspective. We’re already actively seeking out opportunities for other projects we can take to the talented team at Matmi! – Offficial 

Celebrity culture and mobile apps

Celebrity apps are revolutionising the relationship between celebrities and gaming. 

Matmi has already worked with a number of music industry celebrities (Lily Allen, Gorillaz, Iron Maiden) producing great games with fantastic results; and have been championing bridging the gap between the digital and celebrity worlds; turning film, TV and music stars into app stars. Celebrities will have an increased presence in this digital form, representing a whole new platform, audience, branding opportunity and revenue stream.

 The world of celebrities and games are becoming closer all the time and we wanted to take this even further. PocketWARWICK attempts to blend these worlds together more than any app before. Fans are already used to being able to interact with their favourite celebrity through social networks; PocketWARWICK is a mere extension on this. We expect the trend of celebrities getting more heavily involved in the digital world (and games in particular) to grow and we look forward to being part of it. Jeff Coghlan, Matmi MD 

Warwick already has a huge online social presence, with Pocket Warwick we hope to extend this audience reach and encourage fans to find new, fun ways to interact with their favourite celebrity. 

For Matmi, PocketWARWICK is just the beginning…an exciting one at that!

Download: https://itunes.apple.com/gb/app/pocketwarwick/id547257601?mt=8

The app is available on all iOS platforms now (soon to be released on Android).

 Related Posts:

For more information on what Matmi can do for your digital design needs:

PHONE: 01625 560771

EMAIL: info@matmi.com

Web: http://ww.matmi.com 

Twitterhttp://www.twitter.com/Matmi

Facebookhttp://www.facebook.com/Matmi.



Google Nexus Tablet - To buy or not to buy?

With the recent rumours surrounding Apple’s iPad mini along with the Kindle Fire HD release in the UK, we thought we would take a quick look at the other main competitor in the mini-tablet market….the Google Nexus.  

Google’s unfortunate crash in the market place, relating largely to drops in banner advertising revenue (read this for an alternative to ineffectual banner ads), means their tablet division has taken on an added importance to the company. The question is, will the Nexus go the way of the HP TouchPad or can it challenge Amazon and Apple for mini-tablet supremacy?

The whole Matmi team have had a play on the tablet, testing Matmi’s latest apps. Tom even went out and bought one for himself the day after he saw Matmi’s. So the following review is based upon our own real world experience with the Nexus tablet.

Usability

Browsing the internet and running apps is as smooth as the hands of the fairy liquid lady, with the quad-core Tegra 3 processor handling the load easily.

The smaller screen size does have some obvious limitations, especially for people like me with eye sight no better than a short sighted bat. However, like most tablets, the zoom function works seamlessly to solve any visual deficiencies. The touchscreen is very responsive (as you’d expect) making it easy to navigate the system or control any app you may be running.

Price vs Quality

At under £200 (£194 for the 16 GB version) you might expect some corners to be cut regarding build quality. This is not the case with the Nexus. It has a nice solid feel to it and the round corners do make a difference when cradled in your hand for hours at a time. The hardware is top notch, displaying no stutters or slow response times running the Android jelly Bean platform.

Get your gaming on!

Games, games and more games. Mobile gaming is massive and an obvious interest to Matmi with the release of Pocket Warwick on the 25th October, along with the upcoming Rollabear and Monster Pinball HD apps. The Nexus tablet has been a joy to play games on. The smaller, hand-held sized device feels just right in your hands, almost akin to holding a PS Vita.

The 7 inch screen is crisp, bright and displays games rich colours extremely well. Tom he has lost many hours at home to gaming on the Nexus with a particular favourite of his recently being Triple town (Jeff: Rollabear looks absolutely stonkingly beautiful on the Nexus).

HTML5 gaming

Yet to really establish a strong foothold in the online gaming world, HTML5 can still cause divisions amongst developers. That being said, we have run our own HTML5 game we did for Nivea through its’ paces on the device along with Tom’s little side project Ricochet. Both ran smoothly with no noticeable lag. Being able to play games within the tablets browser, and full screen them, is a fantastic ability and may yet see HTML5 rise in popularity as a games developing platform.

Summary

In short, we love the Nexus. It’s powerful enough to run even the most resource intensive apps, perfectly sized for lengthy gaming sessions, tears up the internet with smooth browsing, responsive touch screen, great OS in Jelly Bean and just looks so darn pretty.

Would we recommend you buy one? Yes. If only to enjoy Pocket Warwick, Rollabear, Monster Pinball HD and all our other apps in wonderful 7-inch glory.

For more information on what Matmi can do for your digital design needs:

PHONE: 01625 560771

EMAIL: info@matmi.com

Web: http://ww.matmi.com 

Twitterhttp://www.twitter.com/Matmi

Facebookhttp://www.facebook.com/Matmi.



How To Motivate Customer Engagement With Your Brand

“The Optathlon programme has been a resounding success and has generated millions in revenue for United Airlines.”

Extract from United’s campaign video, February 2011

Matmi is proud to have so many very happy clients – but this was a first. Not the quote so much as the fact that our client (via our American partner, Barrie D’Rozario Murphy) was so happy with the results of this campaign, they made a video about it!

What did we do?

If reading is not your thing, then check out the short video explaining the campaign in a nutshell. 

Still with us?  Good, I’ll continue.

When you’re a global brand, it gets more and more difficult to be bold because there’s more and more at stake.

How refreshing it was then to be approached by United Airlines and the US advertising agency, BD’M.  Not only did they want to use advergames for the first time; they wanted to use five of them in a suite on a number of platforms, and put them at the very heart of a promotional campaign for passenger upgrades.

The three online Flash games in the suite were designed to be viral, driving traffic to the Optathlon website. The website drives traffic to the mobile games, and the mobile games drive traffic back to the Optathlon website – which drives traffic to the….  You get the picture. All points of access educated and entertained the customer, leading to a greater understanding of UA’s flight upgrades.

Matmi’s skills on display

The development work took Matmi from our Flash roots for the online games, into Unity 3D for the development of the mobile phone games.  The mobile games are on Apple’s iPhone platform and on Google’s Android platform for smartphones (which at the time was one of Unity’s first outings on Android). It was a fantastic learning process for us and enabled Matmi to show just what we are capable of.

Not to boast (I’m going to anyway) but I think the number of industry awards the campaign won proved we had achieved something innovative at the time that also resulted in an incredible ROI for the client.

This was two years ago. Developing mobile apps has become second nature to us, as will be seen with the release of 3 apps later this year (including one featuring Warwick ‘Ewok’ Davis).  Not ones to stand still, we continue to push the boundaries in digital advertising – working with companies to create online educational suites, augmented reality apps, face mapping solutions and much much more.

Very fancy but how did the campaign perform?

A stunning success. 

During the first three months of the campaign, over 1 million unique visitors had played the online games and tens of thousands had downloaded the games from the Optathlon suite for mobile.  Forget the fact that they’re free; feedback was great.  5/5 ratings in the AppStore, and great comments in forums and blogs. 85,000 passengers also claimed on-the-spot flight upgrades via the games (oh yes!) and United Airlines almost got an excess baggage charge for the campaign’s positive PR coverage.

And on 15th October 2010, one lucky player won a sweepstake worth $20,000 in United Airlines’ air miles.

But what’s intrigued us is that the Optathlon games suite is still flying high – even without the incentives of free flight upgrades and a $20K sweepstake on offer. The stats are now at over 8 million plays, which means that millions more customers (and potential customers) are learning about United Airlines’ range of flight upgrade options 2 years after the campaign was first launched.

That’s not just a stunning success.  It’s subzero on the cool scale.

Why use branded games in your next campaign?

Let’s return to WHY United Airlines came to us in the first place. The original objective was to break a vicious cycle: passengers didn’t book flight upgrades until they had tried them out – but they didn’t try them out because they didn’t understand them. UA wanted to educate their customers about the upgrades without the individual needing to spend a single penny.

This is where Matmi and our innovative cross-platform branded games came in. Entertainment was the key. Think back to your school days; the majority of people find that the best teachers or the things they still remember are usually the ones that were built upon a foundation of entertainment (whatever form that took). They demanded your attention in a positive manner which increased your engagement with the subject/teacher.

Our suite of games filled that role perfectly, like a digital MC. Pulling in the attention of customers (current and potential) with the games, leading to that all important increase in engagement with the brand followed by a greater understanding of what United Airlines had to offer them. Which lead to the fantastic ROI mentioned in the above video.  

If this stellar campaign and its results still haven’t convinced you that a digital solution is the way forward, take a look at another award winning campaign we developed for the band The Gorillaz.

It’s important to note that it’s not enough to just develop any old game and expect it to reproduce the success of the Optathlon campaign. It first requires an understanding of who your target audience is. What they want, where they go to access it and what motivates their behaviour.

So ask yourself, -how well does your brand know its audience? And more importantly – how well do they know you? I can feel a brief coming on…….

When you are ready to maximise your potential for customer engagement, loyalty, motivate buying behaviours and increase exposure …You know who to call.

For more information on what Matmi can do for your digital design needs:

PHONE: 01625 560771

EMAIL: info@matmi.com

Web: http://ww.matmi.com 

Twitterhttp://www.twitter.com/Matmi

Facebookhttp://www.facebook.com/Matmi.



A look at the all new Monster Pinball HD



Matmi have completely revamped our award winning app ‘Monster Pinball’. See the fun filled, monster mobbed game in all it’s HD glory. 

Monster Pinball HD has had every graphic completely redone and updated from scratch to bring the new high definition artwork to life. 

Here is just some of the key features in this new HD version:

  • An all new Achievements section with 29 of its own new goals has been added.
  • An all new single table mode is now set as 6 of the achievements. Achieve the goal on a given table and you can then select to only play on that table.
  • Integration with Game Centre on iOS
  • New table goals added with in play achievement activations.
  • iPhone 4+ retina display compatible.
  • iPhone 5 compatible with in play features.
  • Specifically designed for Windows 7+, iPad (both landscape and portrait) and Android devices including tablets. 

Due to be available on iOS, Android and Windows 7+ late 2012.

Until then, check out the new video:



A homage to the Gameboy…



Check out this awesome attention grabbing Gameboy cover on our Business Development manager’s phone. Brings back fond memories of Tetris and a Looney Toons game I seem to recall. 

Today he is play testing Matmi’s upcoming app Rollabear

Do you have a funky phone cover you would like to share?