Scoop.it - New Digital Media
Concerned about a constant tail from Google as you browse about the wide world web? Many consumers don’t like being followed and their Internet history subsequently being used to target them with ads, prompting Google to vow it will embed a “do-not-track” button in its browser.
Bloomberg says Google is joining with other Web companies to support the anti-tracking initiative, according to an e-mailed statement.
"We’re pleased to join a broad industry agreement to respect the ‘do-not-track’ header in a consistent and meaningful way that offers users choice and clearly explained browser controls," Google Senior Vice President of Advertising Susan Wojcicki said in the statement.