The Norwegian Tax Administration and the State Educational Loan Fund have declared that Google Analytics is not in accordance with the law. They justify themselves by referring to a 2008 European Directive that demonstrates once again the ignorance of Eurocrats. Google will have to deeply alter its popular product in the coming weeks if it wants to keep its doors open to Norwegian developers.

According to the European Parliament, IP addresses are personal data.

The objective of the proposal was to limit the collection of IP addresses by search engines in order to reduce targeted advertising. As Google and others use an ad tracking cookie, it was both a useless and naive Directive.

» via TechCrunch

Gamification at SAScon 2012

Last week, on the 17th and 18th May, I was kindly invited along to chair a panel at the Search-Analytics-Social Media Conference on the use of Gamification. The event had many experienced speakers from the SEO and Social media industry. It was a fascinating place to be for us because SEO marketing is not something we would class as one of our specialities.  

The panel I chaired featured  who did a fantastic talk entitled ”15 Ways to Integrate Gamification Features into Your SEO Strategy”, which I strongly recommend you check out. It discusses gamification from the perspective of an SEO.

Below is a copy of my slide show, relating to gamification in more general terms.

Jeff (Matmi MD)

Privacy Concerns Prompt Google To Promise A “Do-Not-Track” Browser Button - New Digital Media

Concerned about a constant tail from Google as you browse about the wide world web? Many consumers don’t like being followed and their Internet history subsequently being used to target them with ads, prompting Google to vow it will embed a “do-not-track” button in its browser.  

Bloomberg says Google is joining with other Web companies to support the anti-tracking initiative, according to an e-mailed statement.  

"We’re pleased to join a broad industry agreement to respect the ‘do-not-track’ header in a consistent and meaningful way that offers users choice and clearly explained browser controls," Google Senior Vice President of Advertising Susan Wojcicki said in the statement.

Google Encrypted Search Referrals: How To Counter The New Horizon of Vanishing Keywords

Via - HTML and CSS Web Design

Curated from the article intro: “Since the onset of Google’s encrypted search, which masks keyword data in analytics for users signed into, the effect has been astonishing. Though Matt Cutts told Danny Sullivan that, “Even at full rollout, this would still be in the single-digit percentages of all Google searchers on,” the real effect is highly vertical-specific.  

For instance, aimClear Blog lost keyword data for nearly 23% of organic visitors for November of 2011. We’ve seen significantly higher percentages on client sites. This post shares new and traditional measurement options to sooth the savage SEO. We’ll also offer a different take on organic keyword tracking, based on page level semantic cluster analysis using Webmaster Tools to mash in keywords, missing as a result of Google’s encrypted search.  

…We’ll start with the most basic solutions like ranking reports, Bing data and new vs. returning organic keyword visitors + conversion.  

Then, we’ll progress to more radical approaches using Webmaster Central, you may not have thought of yet.”   An absolute must read for web publishers. 9/10  

Read the full article   

(Curated by Robin Good)

New Google Search Update Could Spell More Trouble for Business Websites


If you don’t update your business website very often, you may want to rethink your online content strategy.

A little more than eight months after unveiling “Panda,” an update to Google’s search algorithm that puts a higher priority on high-quality content, the search giant has announced a new update that aims to provide users with “the most up-to-date results.”

Specifically, Google says the update will impact searches for recent events or “hot topics,” regularly occurring events, and searches for information that changes often but isn’t necessarily a trending topic or recurring event.  


How Google Affects Our Memory [Infographic]

Google +snippets May Have Impact on Search

Google+ Snippets



We’ve known since June that the +1 button on websites will have a direct effect on searches performed by Google contacts. We have also speculated that plusses will also have an influence over general, unauthenticated search results. Lastly, we’ve had a feeling that the similarities between the +1 buttons on websites and the Google+ social network meant a future convergence between search and social on Google.

Google’s release of sharing on Google+ through a website’s +1 button is further confirmation that Google is wanting their social component to be tied in with search. It’s not stated, but there are definite implications now and from past experience that Google has always loved the human component of search. Releasing +snippets is a step in that direction.

Onsite content and inbound links have been two of the primary algorithmic influences on search results for nearly a decade. Since late 2006, Google has toyed with applying social signals into the equation and announced in December that social signals were officially being used. This recent twist to the +1 buttons is the next step.

If you want to have an influence over your future search results, make sure that IF you’re a content site or have content on your website, be sure that the +1 buttons are in place. This is not a license to spam – pages that are not “share-worthy” should not plug in the buttons as there is speculation they can do more harm than good (if a page is simply not getting plussed, is it worth ranking?).