Matmi’s 10 Favourite Social Media Tools

Being a digital agency and existing pretty much entirely online, social media is obviously important to us. We use it regularly not only for marketing/PR purposes but also to keep up to date with latest developments in the industry and chatting to our fellow digital peers.

So we thought we would share our 10 most used tools that help us manage the ever expanding social media world.

  1. Hootsuite ( - A fantastic tool (available as an online dashboard and an app) for managing Twitter, Facebook and linkedIn. There is also support for tumblr, YouTube and Flickr but the functionality is not quite there compared to it’s use of Twitter. Hootsuite is fantastic for scheduling posts, keeping an eye on multiple lists/streams and discovering content.
  2. Follow Friday Helper ( - This provides an at a glance view of who has been actively engaged with your Twitter content and who you have found most helpful that week. It’s an easy and simple way of seeing who you might want to thank or recommend on Twitter.
  3. ( - Just about everyone knows of this little URL shortener, but can be so much more. It is a great tool for tracking and analysing URL clicks. This can aid you with content performance indicators. It enables users to see which source (eg Facebook, LinkiedIn, direct) is most effective in engaging others. You can also analyse the times your content is viewed and adapt accordingly. 
  4. BufferApp ( - This clever app, which is installed as a browser plugin, makes it easier to share content found whilst on your daily surfing of the net to Twitter, LinkedIn and Facebook through just a few clicks. You can pick times for when this content will be shared. This allows the user to queue up as many articles as they like, knowing they will be spread out evenly across the day based on the timings they chose.
  5. Social Oomph ( - There are many things you can use Social Oomph for but one of the most useful functions is the automated DM’s. If you are finding keeping on top of new followers and trying to make sure you contact each one when they start following you, then this is the tool you need.
  6. Tweepi ( - Great for managing Twitter followers and followed lists. Enables users to clean up your following list with ease based on whatever criteria you deem important (e.g. Klout score, follwing back, regularity of tweets etc.). It can also be extremely useful for finding new and interesting people to follow.
  7. ( - Not so much a tool but more a social network of it’s own. However, I have included it for a couple of reasons. First, it is great for finding content and building specific content curated topics. Second, it allows you to easily share articles to twitter, facebook, linkedIn and tumblr. The posting to tumblr functionality is my favourite aspect. 
  8. Listorious (www.listorious) - A simple site that helps you find relevant lists for you/your industry.
  9. Google Alerts ( - Fantastic and easy way to track/find content based on keywords you set. You can use it to find articles relating to specific subjects or to keep an eye out on any mentions across the web of you/your company.
  10. ( - Not a fan of google alerts? Then maybe you’d prefer this site. You can set-up ‘’ topics based on keywords. will then crawl the web for articles relating to those topics. A great way of finding up to date and relevant content to share.

That’s it. Matmi’s favourite 10 social media tools. It’s by far not the be all and end all of tools out there but they are the ones we most regularly use. If you use a social media tool  you think is the best thing since sliced bread, let us know. 

Matmi’s Social Networks: Twitter Facebook LinkedIn /

Gamification within TV and the Media

Gamification or game dynamics is being more and more widely used as a viable marketing tool, which encourages customer engagement, customer loyalty and brand awareness. Gamification has expanded into the world of television and news media, with all kinds of media outlets such as TV shows and newspapers using it to track, engage with and ultimately retain their audiences.

Below are 4 examples of the successful use of Gamification within TV and the Media:

1.    The Bank Job – The new popular channel 4 show gives viewers the opportunity to play along live on their website whilst the show is on television. This no doubt enhances their viewing experience through participation and it also encourages viewer loyalty as audiences are encouraged to come back to the site again and again, to keep playing and those with the highest score earn the reward of the chance of appearing on the show. The addition of the game dynamics to the website makes the process of applying to appear on the show much more exciting than it would be filling in the standard application form. The site has been incredibly successful with  over 2 million game plays in its first month, and one keen viewer racked up 500 plays in one week!

2.    Daily Mail Reward Scheme – As part of these scheme Daily Mail readers are encouraged to purchase the Daily Mail on Saturday and Sunday every weekend. In the newspapers readers will be able to obtain a special code, which they can go online to the Daily Mail website and redeem for points.  These points can be collected each week and when a certain number of points is reached readers can then redeem these points for rewards including high street vouchers, cinema tickets and DVDs. There is no denying that this scheme enhances reader loyalty as readers are actively encouraged to purchase the paper week on week , and in addition to this by going online to redeem the points the number of hits on the Daily Mail website is also increased.

3.   Total Wipeout - Similar to The Bank Job , BBC show Total Wipeout’s website encourages  viewers to play an online version of the assault course on the TV  show in order to apply  to take part in the show. The viewers that complete the online course in the shortest time are then invited to the further stages of application process.  Once again the using gamifcation  as part of the application process enhances the experience and encourages loyalty from viewers who wish to take part in the show as they put their heart and souls into trying to get the fastest time!

4.       The Million Pound Drop - Another example of Gamifcation being put to good use is that of the Million Pound Drop. The show invites viewers to play along with the live show, answering the same questions that the contestants on the show are therefore engaging viewers more and enhancing their viewing experience. In addition to this the most successful viewers that play along online are offered the chance to be a contestant on the following weeks show. This creates loyalty for both the show and the website as viewers continue to play along every week in order to try and gain the highest score.

Contact Matmi to spruce up your next project.

Social TV tech continues to grow…

Pinterest Deconstructed: Guide To Content Marketing [Infographic]

It’s pretty much on every single website these days. Pinterest is taking over the world at a pace that has never been seen before.

See on

7 Reasons to Engage Through Social Media [INFOFRAPHIC]

7 reasons to embrace Social Media



Retention patterns in social vs. casual games

Lifetime login intensity distribution graph

This article was written by Vostu co-founder and Chief Scientist Mario Schlosser and Chief Researcher Neil Molino. It compares retention patterns between Vostu’s city-building sim, MegaCity, and its recently-released real time soccer sim, Gol Mania.

Social and casual games need to learn from each other. Social games need to make it less burdensome for users to return: ease users back into the game instead of showing them the one hundred feature launches they missed while they were gone. Casual games need long-term investment opportunities for the user.

Read the full post here:


Mini Matmian:

A great in-depth look at the advantages and disadvantages of casual games vs social games; and what they can learn from each other.

Here’s What People Look at on Facebook Brand Pages

In an effort to catch your eye on their Facebook pages, brands have experimented with apps and splashy profile photos. But in almost all cases, it turns out, the humble Facebook wall itself steals the show.

In an webcam eye-tracking study for Mashable byEyeTrackShop, the 30 participants who viewed top Facebook brand pages almost always looked at pages’ walls first — usually for at least four times longer than any other element on the page.

SEE ALSO: Here’s How People Look at Your Facebook Profile — Literally

On average, the smaller pictures above the wall were noticed 85% of the time, and the “likes” column was noticed just 58% of the time.

View the rest of the results on Mashable HERE.