To HTML5 or not to HTML5, that is the mobile question

Mark Zuckerberg opened up recently about HTML5 and the difficulties that Facebook has faced in developing mobile apps. In a quote heard round the world, Zuckerberg called HTML5 “one of the biggest strategic mistakes we made.” Those are pretty strong words from the CEO of the most influential company in the mobile market today.

Facebook is experiencing slower performance with HTML5
compared to native apps on mobile devices and the diversity of mobile browsers, which leads to confusion among web hosting developers over which parts of the programming they can use—hence, the appeal of native apps.

A native app doesn’t need an internet connection to run; it’s much faster than loading an HTML5 web app; and, because native apps run directly from the phone, they have easier access to the microphone and camera, making them more capable than HTML5-based web apps.

Before you take Mark Zuckerberg’s HTML5 bashing as evidence that web apps are dead, remember that there are plenty of reasons why developers still like web apps in some circumstances….

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Matmi ►

HTML5 is still a baby, lacking in some core functionality, but I beleive it has a bright future. Native vs. Web app is a debate set to continue for some time. Atleast until HTML5 becomes a more settled, standardised language with improved functions, particularly relating to sound operations.

10 Social Media Predictions for the Next 12 Months.

How will social media impact our lives in 2012/2013?

Here are the top predictions on where social media is heading in the next 12 months!

1. The rise of social TV

2012 will see the rise of the social TV. Social networking is now transforming the way we watch TV. Yahoo and Razorfish surveyed a number of U.S adults and found that 80% of people mobile multi-task whilst watching TV. In addition to this a further 50% said that social media enhances their TV viewing experience. With this in mind , and the development of apps such as Zeebox ( which allows users to participate in real-time social network discussions whilst they watch shows) and with TV’s with built in social networking tools becoming ever more popular , it is inevitable that social TV will have a huge impact in the next 12 months.

2: Facebook’s growth will inspire unique Facebook marketing experiences

Late in 2012 Facebook will hit ONE BILLION users.  Because of this you certainly cannot deny the power that Facebook has as a marketing tool.  Reaching one billion users will only draw more attention/users to Facebook. It is predicted that there will be an explosion of small businesses setting up shop on it and existing businesses already on Facebook will have to get more creative with their social activities because of the increased competition. However, it will also be interesting to see how Facebook adapt to the increase in mobile usage regarding monetising their advertising opportunities (particularly since their IPO).

3: YouTube will begin to provide a social experience

YouTube will get recognition and significant use as a major social network (yay!)

Google’s new social focus will demand tighter integration between YouTube and Google+. Google wants to change YouTube consumption from a passive experience to a social one and is primed to do so.

4: Photo and video social networks will blossom

 The next 12 months will see social networks becoming multimedia platforms.

Photo- and video-based social interaction will grow due to the rise of new multimedia social networking tools such as Instagram. These services are not expected to dethrone Facebook, as many people simply are not as comfortable with shiny new multimedia technology as they are with Facebook. Despite this a number of Facebook/ Twitter users are turning to multimedia platforms where a picture can speak louder than 140 characters (Pinterest for one).

5: Businesses will fall in love with email marketing again

In 2012 it is predicted that all the savvy marketers in the business world will fall back in love with email marketing. This is because email response rates from email marketing campaigns tend to be greater than most other social media tools. In addition to this email is considered low-tech, and is understood by almost everyone allowing business people to reach more of their customer base with greater ease.

6: Brands will fully embrace social media.

 Gone are the days when it took 6 months to develop and launch a campaign or 5 days to answer a disgruntled customer. Brands will begin to accept social media as a valid marketing tool. In order to have effective online marketing brands need to stand out with their creative thinking and capitalize on current trends.

7: Competition on Google+ will rise dramatically

Google + will become ever more competitive and will try to dominate the social media market in 2012/2013. The other top networks like Twitter/Facebook will be looking to compete by adding more new features and content to their sites.

9: The social media gap will widen.

In 2012, the gap between businesses that perform fantastically on social media and those that fail miserably will widen dramatically.

The novelty of social media has worn off, and businesses will need to be ever more creative and on-the-ball with their use of it if they are to succeed. They will need to decide where to focus their social media activities, to make sure that their efforts are focused where it matters to their audience.

10: 2012 will see the rise of the QR code.

QR codes are now being used more and more widely, and in 2012, thanks to smart phones, consumers will start using them more also.

Big brands including Starbucks and Ralph Lauren are now using QR codes as a way of letting customers now about in-store promotions and competitions.

And more recently of course the town of Monmouth in Wales, put over 1000 QR codes all over the town on landmarks as a way of providing locals and tourists with more information.

Will other towns follow suit? Only time will tell.

References and more information…

Pinterest Deconstructed: Guide To Content Marketing [Infographic]

It’s pretty much on every single website these days. Pinterest is taking over the world at a pace that has never been seen before.

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7 Reasons to Engage Through Social Media [INFOFRAPHIC]

7 reasons to embrace Social Media



Social Media’s Evolving Impact On How Businesses Buy Tech

Branded Entertainment

image via

In this converged media world, vendors and solution providers alike will soon embrace marketing that draw in partners and end users with essential applications, social connections and communications, and – ultimately – the ability to research and purchase products and services through the same portal.

Here are the three main elements of Converged Media.

• Functional media is an application persistently resourced by end users. Applications are free, which is made possible by sponsorship and marketing underwriting. Good examples of this are Google’s Gmail and Spiceworks IT management tools. Unlike conventional media into which users are drawn for moments periodically, functional media is something actively engaged by the user for long periods of time, which increases the potential for exposure to marketing messages.

• Social media – such as Facebook and Twitter – are well-defined social networking and communications vehicles that enable vendors, solution providers and end users to interact with each other in real time on a level field. This is a far different dynamic than conventional media where interactions typically wait until the sales process begins. In social media, underwritten by marketing, users are able to query peers and the community about product features, benefits and value. They can ask questions about vendor reputation and performance; and they can seek guidance on sourcing, often through solution providers. Vendor and solution provider engagement in social networks will define their market value and drive sales.

• Transactional media is where the communications medium is also the sales channel. The portal that provides an application and social interaction is also where users source product and buy services. Companies like and Microsoft’s Marketplace are good examples of transactional media attached to social or functional marketing assets.

As you can see, converged media – outlets that share these three features like Facebook, LinkedIn and Spiceworks – simplify the marketing process; make more direct connections between vendors, partners and customers; and provide a streamlined process for acquiring product and services. In other words, converged media is more cost effective and productive than conventional media.

Read the full article here:

6 Social Media Rules For Creating Brand Evangelists

Picture of social gathering

Here are six new rules of engagement, based upon an analysis of brand successes, behavioral psychology, and trends in consumer marketing and the social context……. 

1. You See Numbers, People See Themselves

Marketers who are trained in the nuances of insightful segmentation and consumer nuances seem to forget all that when marketing through social media. They blast one message to hundreds of thousands of people.  Even millions.  But creating a brand evangelist starts with a personal connection, and personal connections can’t be built with impersonal messaging.  Acquiring giant quantities of friends makes this more difficult, but the growth of Big Data and customer intelligence solutions makes it possible.

2. When People Share Values, They’ll Share A Lot More

Brands today are complex, impressionistic constructions of product, performance, perceptions, and belief systems. More and more, brands are taking stands on social and even political issues; companies like Whole Foods  and The Container Store, for example, are active members of the Conscious Capitalism movement.

Brands can also share values through the choices they make in how they communicate. Style is substantive. Zappos is widely regarded as brilliantly adept at creating wildly devotional brand partisans, and the Twitter feed of its CEO, Tony Hsieh, is a large part of that.

Here’s a perfect example of that; a Tweet he made last July. No sell, no offer, in fact, an anti-consumption message: Want happiness? Don’t buy more stuff—go on vacation!

It was preceded by a Tweet about research on getting kids to consume more vegetables, and a quote from Ann Frank.  This random glimpse into the mind of a CEO displays an emotional transparency that builds loyalty. You know that it wasn’t rubber-stamped by a Twitter Approval Sub-Committee.

So social media is the ultimate platform for communicating your values and energizing people around them. Of course, you can’t satisfy everyone, but the process of creating brand acolytes means that you cannot be equally meaningful to everyone. Deal with it.

3. Lameness Can’t Create Loyalty

Have you noticed how much social media is represented by Tweets and posts like this triteness display from McDonald’s:

Morning! How’s everyone’s week going so far?

24 Jan Favorite Retweet Reply

Would you want to be friends, and hang out with someone who always feels obligated to spout something, even when they have absolutely nothing of interest on their minds? So if you want to create evangelists, start with being excruciatingly demanding about every single thing you say. And how you say it.

4. Real Friends Don’t Impose—Unless There’s a Good Reason

Offline relationships are the psychological model for brand “friendships.” Well, before you ask a friend for a favor, you think through the implications. How important is it to you? How difficult or emotionally fraught might it be your friend to act on your request? When does the request over-stretch the implicit boundaries of the relationship?

Brands need to go through the same social calculus, but they seldom do. So a brand will ask you to forward something to a friend, or invite a friend to join a group, without really thinking through the implications.  They are pushing hard, if not violating, the natural limits of the “friendship”—and then they are surprised when they don’t get the results they expected.

To create evangelists who are ready, willing and able to use their social graphs to advance your brand, you need to develop some rules of reciprocity, and real customer intelligence about which of your current fans and friends are most likely to share. For example, those who have large networks, and high Klout scores, might be better evangelist than those who keep to themselves. But are you treating them all the same?

5. Surprise Everyone, Including Yourself

We become emotionally attached to those who bring unexpected twists and surprises to our lives. That’s because disruptive surprise and intrigue release dopamine, which creates pleasure (and its evil cousin, addiction.) Insufficient novelty creates dopamine boredom.   

Surprise can be the way you say something (style) or what you give them as far as rewards or incentives go (content). It’s a rich area for innovation.

Trouble is, many big brands see surprise as a risk, because it requires unexpected behaviors, which by definition, haven’t been done before and might be considered “off-brand.” Dopamine boredom is always safe. Hence the paradox of evangelists: to create them, you need to push on the limits of institutional norms. But if you do so, and surprise them and yourself in the process, you might actually find your dopamine will be flowing as much as theirs.  

6. Go Out Of Your Way For People, and They’ll Go Out of Their Way for You

One of the most powerful ways to create evangelists is to behave with breathtaking responsiveness. Many are halfway there. Increasingly, more and more companies are turning to social media to address customer service issues. So we’re seeing tons of responses like this from Target:

@XTEDDIX That’s frustrating! Thanks for letting us know. We’ll be passing your comments along to our Store Leadership team. Matthew

But what we’re not seeing are a lot of results. The average friend or fan is exposed to a torrent of problems, not solutions. So in the interests of being a responsive organization, brands can come across as customer-service train wrecks.

Wouldn’t it be cool if a brand posted, each day, the resolution of its most triumphant, confounding, and amusing customer services issues. 

via Fast Company

Mini Matmian►

Cultivating a Social Media community who engage with a brand takes time, research and constant monitoring…alot each. It can be a daunting task to begin on this long road. These 6 points are a good place to start.

Each brands needs are unique in some way and it is important not to lose sight of this fact. Tailor your SM campaign to the needs of the brand with the needs of the customers you want to engage at the forefront of everything you do.

Be bold, be relevant, don’t be afraid to try things out and most importantly…be real. No one likes to feel they are talking to a automated robotic response. [end transmission]

Have you any tips to share with someone starting out their social media planning journey? 

Infographic: How Content Goes Viral

Understanding Viral Content Marketing

The Infographic from ProBlogger details out the anatomy of viral content, along with the different types of viral content, the reasons we share it, how it’s designed, the importance of integrated execution and a whole bunch of tips to create and seed viral content. 

►Mini Matmian:

This is a great infographic detailing the TYPICAL processes you can go through to increase the chance of your content going viral. I say ‘typical’ because obviously there is a bit of luck involved (particularly with the amount of content out there) and you need content WORTH sharing.

Viral marketing is something close to Matmi’s heart. It is what we have been doing with games for over 10 years now. With some games such as ‘Brilliant Brushers' receiving almost 20 million plays to date and STILL getting played over 15 thousand times a day, 18 months since it launched.  And 'Gorillaz: Escape to Plastic Beach' which has had 3.6 million plays and thousands of downloads of the App. All achieved through organic, viral marketing. 

A worthy resource for anyone looking to understand the basics of how content goes viral or to explain it to a client.

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