To HTML5 or not to HTML5, that is the mobile question

Mark Zuckerberg opened up recently about HTML5 and the difficulties that Facebook has faced in developing mobile apps. In a quote heard round the world, Zuckerberg called HTML5 “one of the biggest strategic mistakes we made.” Those are pretty strong words from the CEO of the most influential company in the mobile market today.

Facebook is experiencing slower performance with HTML5
compared to native apps on mobile devices and the diversity of mobile browsers, which leads to confusion among web hosting developers over which parts of the programming they can use—hence, the appeal of native apps.

A native app doesn’t need an internet connection to run; it’s much faster than loading an HTML5 web app; and, because native apps run directly from the phone, they have easier access to the microphone and camera, making them more capable than HTML5-based web apps.

Before you take Mark Zuckerberg’s HTML5 bashing as evidence that web apps are dead, remember that there are plenty of reasons why developers still like web apps in some circumstances….

See on

Matmi ►

HTML5 is still a baby, lacking in some core functionality, but I beleive it has a bright future. Native vs. Web app is a debate set to continue for some time. Atleast until HTML5 becomes a more settled, standardised language with improved functions, particularly relating to sound operations.

Rally Point 2

Rally Point 2, Rev your engines and rally ‘round the race track!

►Mini Matmian:

Bit of light relief for you. Not a bad racing game taking advantage of some of Flash Player 11’s new features. Check it out here


How Facebook Timeline Might Radically Change the Look of Brand Pages

Facebook’s blockbuster announcements last week have already gotten marketers to rethink how they will use the platform, but what about their brand pages?

Facebook hasn’t said anything specific about how the likes of Coca-Cola or McDonald’s might take advantage of the new design, though it looks like those, too, will change radically. “Consistency in both functionality and appearance is really important to Facebook,” a Facebook rep tells Mashable, “so we hope to make Pages more consistent with the new Timeline in the future.”

SEE ALSO: What Facebook’s Changes Mean for Marketers

How will brands update their look on Facebook? No one’s gone public yet, but we asked some advertising and design pros to take a whack at it. Thanks to SkinnyBig Spaceship; Ryan Kennedy, senior art director for Mammoth Advertising; and McCann Digital in Israel for their hard work in creating these mockups.

Editor’s Note: The gallery below shows what some of these pages could look like. None of these brands have actually signed off on these designs.

►Mini Matmian:

I have to admit, some of the example branded Facebook time-lines look pretty cool (particularly the Muppets :-D ).

However, on a personal note, I have yet to decide fully whether it’s something I’m going to be happy to see on my own FB profile page. We shall see….

OnLive founder wants to revolutionize wireless with DIDO technology

DIDO technology

You may know Steve Perlman as the man behind OnLive, but it’s looking increasingly foolish to think the California entrepreneur is all about games these days. WebTV may be a thing of the past, but Perlman’s company Mova provides advanced facial capture software to big names in Hollywood, and on June 4th, he told students at Columbia University that his incubator Rearden had developed a groundbreaking new approach to wireless technology. That last one’s quite the claim, and details were scarce in June, but today the company’s ready to explain how it will “completely transform the world of communications” with a little something called DIDO.

Read full article here

How Google Affects Our Memory [Infographic]

Google Limits Mobile Ads Pointing to Flash Heavy Landing Pages

SmartPhone Ads

Google says, unsurprisingly, The best consumer experiences on mobile devices happen on websites that are designed for mobile. Google suggests using their own Google Sites mobile option as well as a pointer to a recorded Mobile Ads webinar (see the embedded video below). The most interesting information in the blog entry is that it looks like Adobe Flash has found another entity that doesn’t like it.
Last year, we began to limit ad serving on high-end mobile devices if they pointed to landing pages with Flash-heavy content. This was an initial step taken to improve the experience for mobile users

Highlights recent brands that have worked with AdMob. Features wide range of mobile advertising executions, including premium branding with rich media and tablet formats.

Introducing Jeff Coghlan, Matmi’s MD

Jeff Coghlan, Matmi MD

Jeff Coghlan is the creative force and digital visionary behind award-winning branded entertainment specialists, Matmi (

From a childhood fascination with ‘computers’ and subsequent qualifications as a systems analyst, Jeff’s fate in digital marketing was finally sealed with the arrival of the Internet.

“I couldn’t understand why people were putting such boring text-based websites together when, to me, the Internet was an infinite number of TV-like channels operating 24/7 all around the world. I decided to fight the boredom and released an online game to promote Matmi’s first website. That’s when everything changed,” Jeff explains.

Indeed it did – for company, creator and the rest of the planet. Before viral marketing had a name, “Monster Poolside Sumo” had quickly gone global, racking up millions of plays (and it’s still out there….). Jeff realised that engaging consumers with discreetly branded online games was highly influential – and much more powerful than traditional online advertising.

Success breeds success

Since 2001, Matmi has gone on to prove it theory time and again with brands including United Airlines, EMI Music (Gorillaz, Iron Maiden), Philips, J Nicholls (Vimto), ASDA, ITV and Parlophone (Lily Allen). Campaigns have attracted decades worth of brand exposure worldwide – and Matmi has the stats to prove it.

• Vimto Soft Drinks: 32 years’ worth.
• Cancer Research: 50 years’ worth.
• Iron Maiden: 62 years’ worth.
• Philips Sonicare: an astounding 163 years’ worth of online airtime – and the demographic for this campaign is 5 – 8 year old children learning how to brush their teeth!

As a digital strategist, Jeff’s opinions – not always popular or mainstream – are sought by clients, major advertising agencies and happily, his peers too. Speaker engagements include The Develop Conference (2009, 2010), Elmwood’s Digital Picnic (2008), Brandhouse Digital Sparks (2010) and most recently a roundtable with (the branded entertainment specialist site) on “Why Brands Play Games”.

Find both company and creator online at and on Twitter (@Matmi) or Facebook.

For more information please contact:
Michelle Hill
+44 (0)1625 560771